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Here’s Why Every Business Needs Social Media Marketing

Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. With social media by your side, you can have any information traverse the world in a jiffy. Lots of people view social media as a platform for personal use but you will be surprised to learn that it can as well be useful in business. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Read on to learn more why social media is a big deal in the business world.

Increasing brand awareness is part of the many benefits that comes with social media. Capitalizing on each and every chance that boosts visibility is important. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A Facebook user, for example, could get to have a deeper understanding of your brand as he/she goes through the news-feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.

There is also an improvement in brand loyalty for companies that incline towards social media. According to a Texas University report, a brand that brings social media on board increases customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. This is a perfect illustration of the power social media has when it comes to customer loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.

A good way to ensure that your messages are never seen in bad light is leveraging on social media. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This is such as big advantage considering that you get the audience’s attention as they will never perceive the post as one with a marketing intent. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.

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